Cassper Nyovest signs with Universal

Cassper Nyovest has made a rather uninspiring move and has signed the first music deal of his career with Universal Music SA. The rapper few weeks ago announced his frustration over the lack of a chart toping single in his years old career.

Universal Music has also announced that Cassper will be releasing a new album in 2 weeks, a Kwaito album that has been titled Sweet Short. The release date of the project coincides with the next Fill Up in Durban.

The development was met with mixed review with Cassper Nyovest being the champion of independent musicians in the whole country. Fans and upcoming artistes have described him as a sell out and a betrayer having led them into refusing deals themselves.

Dunno how to feel about @CassperNyovest signing with Universal Music after being a champion of independent musicians.

Look, everyone is entitled to change their mind or do what’s best for them, but I’d be lying if I said this news didn’t disappoint a bit.

But I wish him well.

— Phil Mphela (@PhilMphela) November 15, 2018

Cassper however has said he still owns his music, although it is expected that the real terms of the deal with never be known.

This is another win for independent musicians. There’s a lot I’m going to teach through the partnership. Still own a 100 percent of my Label and a 100 percent of My Masters. This is a new business module and if you know me as a businessman you know It’s the BAG!!! Secure the BAG! https://t.co/Kwp6KWIfaZ

— R.M Phoolo (@CassperNyovest) November 15, 2018

Nadia Nakai has also followed Cassper’s Family Tree to Universal and is expected to release her debut album early 2019

 

View this post on Instagram

 

The kwaito sound has been very influential in My music and for a very long time fans have asked for a full kwaito project. I finally gave in and decided to keep it sweet and short, nice and simple. #SweetAndShort dropping on the 1st of December at Moses Mabhida.

A post shared by Refiloe Phoolo ?? (@casspernyovest) on Nov 15, 2018 at 4:12am PST

.@CassperNyovest just announced an album is dropping in 2 weeks, #SweetAndShort.

He has a new single dropping tonight #SpononoSam feat Shwi Nomtekhala

And @Nadia_nakai's album is almost done.

— U Music South Africa (@UMGSA) November 15, 2018

Welcome to the Family @CassperNyovest & @Nadia_nakai

We (@umglive & @UMGBAfrica) can't wait to get started. pic.twitter.com/EM5CUHfqYw

— U Music South Africa (@UMGSA) November 15, 2018