Busiswa, Rami Cheune, Pearl Modiadie and some other female celebs embrace their body imperfections by flaunting their bodies in lingerie.
The female celebs revealed snaps of the campaign on social media with amazing captions which all sums up to, loving yourself and embrace your imperfections.
“Every now & then you need to bask in your beauty: Be Seen. Be heard. Be bold. Be Yourself. Be in love with yourself; Short, Tall, Thick, Thin, You are UNSTOPPABLE.” Busiswa posted.
“I used to hate my stretch marks and didn’t wear bikinis at all. In fact, anything that would slightly show my tummy was a no-no. Even in my boldness I lost confidence, I became unsure and very unhappy. I got to realize that I have one body and I needed to love it and honor it. The day I accepted and embraced my stretch marks is the day I realized I carried a body of art that tells a beautiful story. I walk in confidence and in love. Call me ‘Babes wa di stretchmarks mo ma side-ng!’ Women are constantly required to reach unattainable beauty standards but there’s no need because YOU as a woman, are THE ultimate beauty standard! Embrace your #trueself and find the perfect fit at @ackermans_za today!” Rami shared.
Collection of the lingerie worn by the female celebs have being launched in store.
