AKA’s maturity is quite evident in dealing with his former family, Reebok.
After announcing not being paid for his sneakers (SneAKA) partnership with the brand, he also said his contract with them expired in December 2019 and he’s stopped the production of his sneakers with the brand.
“My deal expired in December last year. I haven’t been with them since,” he said”
There was no contract. Only my contract as an ambassador. A contract regarding the #SNEAKA doesn’t even exist. https://t.co/GG8YMDip7p
— AKA (@akaworldwide) May 14, 2020
Yeah that’s the only comfort I take from the whole experience. At least I got to design and release my own sneaker. That’s about it. https://t.co/FzS5mSIMBv
— AKA (@akaworldwide) May 14, 2020
No. I don’t regret it. https://t.co/nycZpDtIMA
— AKA (@akaworldwide) May 14, 2020
At the end of last year they told me they wouldn’t be renewing my contract because “the brand” wasn’t about the Reebok “classic” direction anymore … they were now geared towards selling gym clothes to women predominantly.
— AKA (@akaworldwide) May 14, 2020
I was then told I would be offered free clothing every month but i would no longer be paid my monthly retainer. Oh well … lesson learnt.
— AKA (@akaworldwide) May 14, 2020
So yeah, that’s the story. Hold onto those pairs … they will definitely be a collectors item one day.
— AKA (@akaworldwide) May 14, 2020
Yeah that gives me comfort. True. https://t.co/xuzj5xO2ke
— AKA (@akaworldwide) May 14, 2020
After sharing his side of the story, Twitter users kicked off the trend, hashtag Reebok must fall.
However, that’s not AKA’s desire, as he shunned the hashtag.
“Reebok mustn’t fall … we just want to know who’s gonna be the MEDICI FAMILY!!!!”
Reebok mustn’t fall … we just want to know who’s gonna be the MEDICI FAMILY!!!! ☀️
— AKA (@akaworldwide) May 14, 2020
