Celebrities

SA TV executive Aletta Alberts has passed on

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One of the most influential TV executives, Aletta Alberts has died from coronavirus complications.


She is MultiChoice’s head of content and third-party channels and arguably the African continent’s most powerful and influential TV tastemaker.

On Tuesday,  MultiChoice reported her passing to TVwithThinus.

“MultiChoice is deeply saddened by the news of the passing of Aletta Alberts, MultiChoice’s head of content and third-party channels,”
“Aletta worked for MultiChoice for more than 15 years playing an important role in the development of our content strategy. Her dedication and commitment has been an integral part of our success and growth.”
“Aletta’s knowledge of the industry and her passion for content is widely known and respected in the local and international television community. Aletta was a prolific storyteller and she knew how to command an audience with her great sense of humour and her love for TV which she lived and breathed. She will be dearly missed.”

“Aletta leaves behind her mother, siblings and nieces. MultiChoice extends its heartfelt condolences to Aletta’s family, friends and colleagues. May they find strength and peace during this difficult time.”

Social media users express their pain at her passing including her friend, Florence Masebe.

“News of Aletta’s passing is particularly heavy to process. I’m beyond gutted,” she said.