Msaki took to her social media to share her pain as she calls out radio stations for constantly cutting down her songs that are of long formats.
Taking to Instagram, the star spoke up about some of her music not always being fit for the programming of certain stations.
“We listen to people who have not really subscribed to any formats of expression and stay true to what the actual song needs to say… not all our stories are one size fits all,” she said.
Having released a new single called Anisixabisanga that speaks on “an accepted disregard in leadership”, Msaki said she had no intentions to put it out on radio, as she understood that it was longer than what radio stations required.
“I purposefully didn’t plug this song onto radio because of previous experiences and not every song has a radio edit. And understanding that format, I know where it’s going to live. It’s going to live in a space where it’s not a restriction … it’s going to live in the streets. I have performed it for the past two years and I understand that it’s nothing to be squeezed in between adverts to keep stations going. And if I had wanted it to go to radio, I would have plugged it.”
Msaki made it known that she feels pain anytime radio stations cut her long-format songs short.
The singer said she goes through a lot of process before making a song.
“So when radio compilers or people with shows ask for a song that doesn’t fit their format, can they please adjust their format to respect the song? Because you’re basically saying to me that I must cut my pain. Whatever I was processing with that song, whatever clarity or sense of sanity or anger I was trying to express in that moment.
“For radio to go and cut that up into two-minute segments, or play two minutes of a seven-minute song and only get a third of the story, is literally just throwing our pain back in our faces. And if you’re not a format that can hold our pain, don’t ask for our stories.”
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