Boity announces partnership with iconic perfumer’s brand, IFF Paris


Boity Thulo has elevated her perfume business as she partners with a Paris perfume company called, IFF.

Taking to social media, the businesswoman said her dream came true after meeting the owner of the aforementioned company, Julien Rasquinet, whom she called a remarkable perfumer.

“An absolute privilege to meet the remarkable perfumer that is @julienrasquinet who is responsible for some of the most iconic scents in the industry (and a few personal favourites) as well as the formidable team @iffinc PARIS,” she wrote.

Speaking about the partnership, the rapper said she anticipates the result and growth of the business.

” I was treated to an insightful session learning about the history of IFF, their exceptional process of perfume making and our amazing partnership that I cannot wait to see blossom,” she added.

Check out photos Boity shared on Instagram:


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A post shared by Boity Thulo (@boity)

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