Every day we make a bunch of choices. It starts in the morning with hitting the snooze button (or not) and continues from there.
What should I eat? When should I leave for work? When should I have lunch? Should I speak up at the team meeting? Should I go to the gym? Etc.
The funny thing with decisions is that when you make them, you actually expend mental energy. If you make too many decisions in too short a time frame, you significantly reduce your decision-making ability.
This is known as decision fatigue.
Steve Jobs famously wore the same black turtleneck every day. It quickly became his trademark look.
The Apple co-founder explained in his biography titled Steve Jobs, how he got in touch with Issey Miyake and asked him to make some black turtlenecks. The designer made around hundred pieces for him. This happened in the 1980s and Steve Jobs, who was never known for his style, suddenly became a style icon. All thanks to the Japanese designer.
It so happened that Steve Jobs had asked Miyake to design a uniform for employee working at Apple. The idea behind designing the uniform was to create a sense of camaraderie among the employees who don’t have to feel embarrassed about not having cool outfits to wear daily. But when he shared this idea with his team, they weren’t too keen on it and therefore Steve ended up getting all the T-shirts designed for himself. The turtleneck Miyake designed was equal parts casual and comfortable. That is the reason why, we have always seen Steve Jobs pictured in a black turtleneck tee and blue denims. This became his signature style.
It was designer Issey Miyake, who brought the turtleneck into the forefront of the fashion world.
