Somizi Mhlongo plans to open a physical store for his Sompire Kids‘ brand which was launched online in August.
The brand is a dream come true for the media personality as it took him two years before the realisation of the company.
Speaking to IOL about the company, he said, “Creating a brand is a multifaceted endeavour that encompasses strategic planning, creative thinking, and precise execution.”
“Our overarching purpose is to not only share the captivating narrative of Sompire Kids but also to present a clothing range that is not only exceptional but also highly practical,” said Mhlongo.
“Feedback will serve as a continuous tool to keep us at the forefront of the industry, enabling us to enhance and refine our offerings for a more impactful customer experience,” he added.
Reacting to the reviews, he said, “Ultimately, increased sales will be the outcome of these efforts, underscoring the vital roles both feedback and sales play in driving overall business growth.”
The brand produces high-end, trendy, and comfortable clothing ranging from onesies to dresses, T-shirts, two-piece sets and outerwear for children aged 2 – 12 years of age, striking a balance between fashion-forward designs and practicality, with prices ranging from R400 to R900.
According to the aforesaid publication, physical stores will be opened in February 2024.
