The ultimate guide to Gen Z fashion trends

Gen Z’s are the harbingers of latest trends that define today’s culture. The ideologies of Gen Z, lifestyle choices, sartorial preferences are the consumption patterns of the future.

They are conscious shoppers with a preference for latest fashionable trends and sustainable options. They like to experiment with the season’s latest trends and be on top of their fashion game.

And being a tech savvy generation of consumers, they prefer everything at their fingertips.

As the world continues to change and evolve, so will Gen Z fashion trends, as they seek to express themselves and make a positive impact through their fashion choices.

The 90’s grunge fashion trend has made a significant comeback among Gen Z individuals, who are embracing its rebellious and alternative style. This trend draws inspiration from the grunge fashion of the 1990s, featuring oversized flannel shirts, short cropped shredded denim jackets, sleeved crop tops, band t-shirts, ripped jeans, combat boots, and layered look.

Y2K fashion style has made a comeback among Gen Z in recent years. Many elements of Y2K fashion have resurfaced and gained popularity among the next gen. The resurgence of Y2K fashion among Gen Z demonstrates their affinity for nostalgic trends and the cyclical nature of fashion. By reinterpreting and modernizing Y2K styles, Gen Z individuals can put their own twist on this iconic era of fashion. It includes low-rise jeans, crop tops, miniskirts, oversized t-shirts velour tracksuits, butterfly clips, and colourful accessories.

Inspired by Korean pop culture, K-Pop Squad fashion reflects the vibrant and expressive nature of K-Pop music and culture, allowing Gen Z individuals to showcase their love for the genre while expressing their own personal style, this trend includes a mix of streetwear and high-fashion elements. It often features oversized hoodies, graphic t-shirts, baggy pants, chunky sneakers, and statement accessories.

4. Countryside romantic

A fashion trend embraced by Gen Z takes inspiration from rural and vintage aesthetics, creating a whimsical and romantic style, to express their love for nature, vintage charm, and dreamy atmospheres. It includes flowy floral dresses, lace details, peasant tops, straw hats, ankle boots, and earthy colour palettes.

This trend holds Gen Z’s love for the iconic Barbie doll and creates a playful, girlish, and glamorous style. It celebrates self-expression, confidence, and a carefree attitude, allowing individuals to showcase their own unique interpretation of the Barbie aesthetic. It’s about all things vibrant, playful, and feminine. It often includes pastel colours, sparkly fabrics, fur accents, platform heels, and accessories like mini backpacks and Statement sunglasses

6. Academia gang

This trend draws inspiration from the scholarly aesthetics, particularly college and university campuses. It combines elements of preppy, vintage, and intellectual aesthetics to create a unique and stylish look. It reflects a blend of intellectual, vintage, and preppy elements, creating a sophisticated and timeless style. It includes items like oversized blazers and bombers, button-up shirts, pleated skirts, sweats and hoodies with logos, loafers, and glasses for a smart and polished look. In addition to macro trends, there are micro trends that are gaining popularity among Gen Z shoppers. These include Bermuda shorts, corsets and leather skirts. Such styles are a great way for shoppers to add their own personal touch to their outfit and showcase their unique style.

In terms of beauty trends statement lips in bright shades are in. Nail art is also popular, with bold patterns and designs being the focus. The “no-makeup” makeup look is popular, with a focus on natural, glowing skin. Skincare is a big focus, with an emphasis on clean, natural ingredients and nothing better than the current favourite Korean sheet masks to take away all the grime of a sweaty day.
With inputs by Narendra Kumar, Creative Director – Amazon Fashion