Quite often we end up mispronouncing the names of big fashion labels.


Most of us pronounce them completely wrong due to the mistranslation in English, however, many people are not even aware of the correct pronunciation, and since beginning they have been pronouncing them in the wrong manner.

Let’s take a look at the 10 world-famous brand names that we pronounce incorrectly.

1. Givenchy

Givenchy is also a French luxury fashion and perfume brand and hosts its haute couture, which has ready-to-wear, accessories, perfumes, clothing, and cosmetics. It was founded in 1952 by designer Hubert de Givenchy and is pronounced as zhee-van-shee.

2. Balmain

Balmain was founded by Pierre Balmain and is a French luxury fashion brand founded in 1945. It operated over 50 stores and had its flagship stores in New York City, Tokyo, London, and Milan. It also has stores in Los Angeles, Las Vegas, and Bal Harbour. It is pronounced as bal-mah.

3. Yves Saint Laurent

The French luxury fashion house was founded in 1962 by Yves Saint Laurent and his partner Pierre Berge. The company produces leather accessories, footwear, and clothes. It also has a cosmetics line, which is owned by L’Oreal. The brand is pronounced as saan-loh-rahn.

4. Adidas

Adidas is a German athletic apparel and footwear corporation and is headquartered in Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. Adidas’s revenue was listed at around €21.915 billion. It is pronounced as Ah-dee-dahs.

5. Hermes Paris

Hermes Paris is a French luxury design house and brand established in 1837. It specializes in lifestyle accessories, perfumes, jewelry, clothes, watches, home furnishings, and leather goods. However, in 1950, the original logo was changed to a depiction of a ducal horse-drawn carriage. It is pronounced as air-mez.

6. Carolina Herrera

Carolina Herrera is a Venezuelan fashion designer, known for her personal style and brand of the same name. The brand is mainly known for dressing various American first ladies including Laura Bush, Melania Trump, and Michelle Obama. The brand is pronounced as cair-oh-lee-nah her-rair-ah.

7. Nike

Nike is an American athletic footwear and apparel brand, having their headquarters in Oregon, United States. It is the world’s largest supplier of athletic shoes and apparel and is also a major manufacturer of sports equipment, with a revenue excess of US$46 billion. It is pronounced as Nai-Key.

8. Lanvin

Lanvin is a French luxury fashion house based in Paris and was founded in 1889 by Jeanne Lanvin. It is the oldest French fashion house and still is in operation. In 2018, it became a subsidiary of Shanghai-based Lanvin Group. It is pronounced as lahn-vaan.

9. Bvlgari/Bulgari

Bulgari is an Italian luxury fashion house founded in 1884 and is known for its watches, fragrances, accessories, jewellery, and leather goods The majority of design, production, and marketing is overseen by the company’s partners and other entities. The company also has joint ventures with Marriott International and has launched its hotels and resorts. The brand is pronounced as bool-gah-ree.

10. Atuzarra

Atuzarra is a French-American luxury women’s clothing brand and was founded by Joseph Altuzarra. He launched his brand in 2008 in New York, and since then has been soaring high on the runway. His design of a women’s evening gown was also featured on the runway of the 2019 Met Gala evening. Altuzarra is pronounced as ahl-too-zah-rah.