Why do people feel so satisfied popping bubble wrap? This is the science behind it

Pop-pop-pop. We know the fidgeting that takes place when a piece of bubble wrap arrives with your delivery package, simply because you just can’t wait to attack it.

It’s addictive and letting go is a trouble for many. But, why is bubble wrap popping so deeply satisfying?

Whoever holds a bubble wrap sheet is unknowingly and involuntarily popping it even before they know.

As per science, there are three (very interesting) reasons which may explain this unmanageable urge to play around with a bubble wrapping paper.

Studies suggest that keeping anything small in your hand is bound to be fidgeted with. Especially if you work in stressful environments. This is because keeping your hands busy with small objects is relaxing and eases tensed nerves.

Bubble wrap popping also helps deviating your mind from extra thoughts but at the same concentrating on the one you are currently doing. For example, if you are reading an article or a research and popping at the same time, chances of you being deeply engrossed in this work are more.

Secondly, scientists offer the explanation of easing muscle tension. Psychologist Robert E. Thayer explains that when people are stressed or tensed, they tend to take a moment to understand their plan of action. And during this course of action, they usually unknowingly finger tap, fidget with their legs or pop bubble wrap. This is also why people feel calmer after a session of bubble wrap popping.

A third and more interesting explanation for bubble wrap popping is related to brain orgasm. When you pop bubble wrap, your brain gets satisfaction just like when you have sex. Deccan Chronicle, a leading publication defined this phenomenon known as ASMR “autonomous sensory meridian response” — which is defined as “the distinct, pleasurable tingling sensation in the head, scalp, back or peripheral regions of the body in response to stimuli”.

This satisfaction is different, however, it gives the brain a signal of releasing the happy hormone. Scientists have also termed it as ancestral addiction. This is because as humans we are used to gratification or contentment when we get power over something. Our ape ancestors used to squish insects (which we still do, by the way) and we follow the same by popping bubble wrap.