One of the world-famous French fashion brands has been accused of using illegal practices.
The Hermès fashion house was supposed to sell the legendary Birkin handbags only to selected customers. They first had to earn the privilege of purchasing them.
Two California residents have filed a lawsuit against the Hermès brand, claiming that the company limits access to Birkin handbags only to those customers who can boast of a relevant purchase history at its store. Thus, it uses sales bundling practices that are illegal in the US and violates antitrust law, reports The Guardian.
A symbol of luxury not for everyone
According to the lawsuit, company employees “drive” sales by persuading customers to buy shoes, scarves, jewellery and other items in order to gain the right to see the iconic Birkin.
The characteristic hand-sewn leather handbag has been a symbol of luxury and prestige in some circles for many years. It can reach prices of up to several hundred thousand dollars. It is difficult to get in a regular store, and it is not sold online. The process of selling a handbag is a kind of ceremony that not everyone can experience.
According to the information contained in the lawsuit, customers who “deserve” to buy a Birkin are invited to private rooms where they can view them. Hermès salespeople do not receive a commission on the sale of the bags and are instructed to use the bags “to compel consumers to purchase additional products.”
The authors of the lawsuit are seeking class-action status for thousands of American consumers who were “forced” to purchase other Hermès products in order to buy the Birkin handbag. Neither Hermès nor the plaintiffs’ lawyers have yet commented on the lawsuit.
