Lady DU marks another year, but in style as she released her EP titled, Underrated.
The singer has strategies in play for the promotion of the project, one of which is the erection of billboards across South Africa.
Each billboard promotes the EP and encourages people to stream.
Taking to social media, the Amapiano star said the only birthday gift she would love to receive is the streaming of the 7-track EP.
“ITS MY BIRTHDAY‼️‼️‼️‼️ Today is the first time that I release music with no drama in my life, I’m not signed to no label, I’m fully backed by God and you guys!!!! I would love to ask you to stream my EP for my birthday and when you pass all my billboards around Johannesburg remember to stream even more!!!!”
“This year I said I’ll go all out for my EP. I have over 15 billboards around Johannesburg and Boksburg with my EP on them self funded sponsored by @wawalabeauty1. I’ve never been funded by anybody to do anything in my career. I thank you guys for the love and support! At my age I’ve already done sooo much for myself 😭😭😭 God bless you for everything,” Du wrote.
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