While many South African celebrities have ventured into the business world with great success, others have faced significant challenges and setbacks.
Here are a few notable examples of celebrities whose business ventures didn’t go as planned:
1. Khanyi Mbau
Khanyi Mbau, a popular actress and media personality, ventured into the beauty industry with her own line of products. However, the business faced multiple hurdles, including stiff competition and distribution challenges. Despite her celebrity status, the brand didn’t achieve the expected level of success.
2. AKA
The late rapper AKA, also known as Kiernan Forbes, launched a range of alcoholic beverages under the brand “Cruz Vodka” and later “Banana Deluxe.” While initially well-received, the brand encountered production and distribution issues. The market’s volatility in the alcohol sector contributed to the business’s struggles.
3. Somizi Mhlongo
Somizi, a multi-talented media personality, entered the culinary world with his cookbook and a line of kitchen products. Despite his popularity, the venture faced challenges in terms of scaling and competing with established brands in the market. The high expectations set by his celebrity status also added pressure on the business’s performance.
4. Boity Thulo
Boity, an actress, and rapper, launched a range of health and wellness products. However, the business faced stiff competition from well-established international brands, making it difficult to capture a significant share of the market. Marketing and distribution challenges further hindered the brand’s growth.
5. Zodwa Wabantu
6. DJ Zinhle
