South African travellers are increasingly drawn to cruising for its unparalleled luxury and value for money.
According to Sue Garrett, GM of Supply, Pricing and Marketing at Flight Centre Travel Group South Africa, with an array of new ships, experiences, and itineraries scheduled to launch in 2025, there’s never been a better time to embark on a holiday at sea.
Garrett highlighted the all-inclusive value and accessibility of cruising are the key drivers of this growth.
“Local cruises, particularly those based in Durban and Cape Town by MSC, remain incredibly popular for first-time cruisers or those on a budget.
“They provide an affordable option, ease of access, and the convenience of avoiding long-haul flights and travel visa costs,” said Garrett.
This insight reflects a broader trend, with couples and families emerging as the predominant demographics enjoying these maritime getaways.
In 2024, cruising demographics showed that 65% of international cruisers were couples, while families accounted for 28%, solo travellers made up 5%, and groups were at 2%.
Domestic cruises exhibited a similar pattern, with couples at 62%, families at 29%, solo travellers at 6% and groups at 3%. Notably, the average duration of these cruises was ten days, revealing that South Africans are eager to sink into the rhythm of life at sea.
Emerging cruise trends for 2025
As the cruise industry prepares for 2025, Garrett noted several exciting trends that are on the horizon:
1. Digital detox cruises
While Wi-Fi is becoming increasingly available, a growing number of cruises are designed for travellers seeking to disconnect and unwind from the digital world.
2. Culinary-focused voyages
Food-themed cruises are gaining prominence, where guests can savour local ingredients, experience speciality menus, enjoy cooking workshops, or even attend sessions with celebrity chefs.
3. Women-only cruises
Tailored for women, by women, these cruises enforce a strict ‘no boys allowed’ policy, such as those offered by Uniworld River Cruises.
4. Workations cruises
In an age of remote work, the concept of working from the sea is becoming popular. Travellers are advised to check their chosen cruise line’s Wi-Fi quality and costs before making a reservation.
5. River cruising
Smaller and often more intimate, river cruises continue to rise, catering to those seeking personalised experiences.
In conclusion, Garrett said that 2025 is an excellent time to hop aboard the cruising trend.
“First-time cruisers can start small with affordable, local cruises, while seasoned at-sea holidaymakers can look forward to various upgrades and longer, multi-continent itineraries.
“As the industry continues its climb, there’s a cruise itinerary out there to float everyone’s boat,” she said.
