Tyla partners with Nike
South African award-winning singer Tyla has secured an endorsement deal with Nike.
The Water hitmaker’s partnership with the global brand marks another major milestone in her international success.
Speaking about the partnership, she said: “I mean, I’m a Nike girl. I love the brand. Nike isn’t just athletic clothes, it’s fashion. I really like that because when I wear Nike, it doesn’t feel like I’m just putting on a shoe or shirt. You feel fly wearing it. All the collabs, vintage Nike, it’s always been something that I gravitated toward.”
“I also love how diverse Nike is. I’m really excited to work together, not only to wear the clothes but to hopefully create something with the team too. Maybe a Tyla shoe? That would be fire,” she adds.
When asked about her most defining Nike memory, Tyla responded with:
“Growing up and seeing my brother get the hand-me-downs from my dad. They were always Nike, and I wanted them so badly. He was the only boy in the family, so he kind of got whatever he wanted. I’d just have to borrow them whenever I could.”
