Lekau Sehoana makes a comeback with Drip Footwear’s new retail partnership
Lekau Sehoana has officially marked his comeback in the retail space with a strategic partnership between Drip Footwear and TAPE stores.
This follows a turbulent five-month period that saw his company face liquidation, legal scrutiny, and financial setbacks. Sehoana took to social media to share his reflections and announce the brand’s return.
“The past 5 months were very challenging. After our liquidation, I had to attend commission of enquiries, my bank accounts frozen and assets attached. Accountants, lawyers, auditors, and staff being subpoenaed. I refused to let the crisis take over my life, thus I refused interviews about that process.
“Refusing to be the face of a crisis and giving it more voice…. The experience I gained can never be taught in any university. I went through it first hand and learnt a lot of lessons,” Sehoana wrote in his caption.
Rather than reopening standalone Drip stores, Sehoana opted for a new retail approach by making Drip Footwear available at TAPE stores, including a presence at Mall of Africa.
This move signifies a shift in business strategy, allowing the brand to compete directly with international footwear giants in a broader retail environment.
“And as part of the plan, today I cut a ribbon at @officiallytape Store at Mall of Africa, which marks the launch of our relationship,” he stated.
Previously, Drip Sportif operated through 25 DRIP stores and six Sneaker Outlet Stores, catering to customers specifically seeking the brand.
Now, through this partnership, Drip Footwear will reach a wider audience, standing alongside global brands in mainstream retail outlets.
“Now we exist in a world where we directly compete with international brands. A new challenge we’ll take head on and obviously with more lessons added. Sometimes there’s nothing wrong with the aim, you just got to change the target. It feels good to say, we’re BACK!!!!”
The past 5 months were very challenging.
After our liquidation, i had to attend commission of enquiries, my bank accounts frozen and Assets attached. Accountants, Lawyers, Auditors and Staff being Subpoenaed. I refused to let the crisis take over my life, thus I refused… pic.twitter.com/Bn046K6k5S
— Lekau Sehoana (@LekauSehoana) February 28, 2025
