Sweet Guluva partners with All Gold brand
Sweet Guluva has been riding a wave of influence and admiration since winning season 5 of Big Brother, quickly becoming a favorite among brands and public figures.
His latest collaboration with the iconic All Gold brand marks more than just a partnership — it’s a heartfelt mission to uplift and inspire young people across South Africa.
Known for his grounded personality and unwavering sense of self, Guluva attributes his success to staying true to his roots.
“I’ve stayed original throughout my journey. I’ve been true to myself. I am a traditional man and I know the All Gold brand is about heritage, quality, and authenticity, values I live by,” he said.
For him, this partnership feels personal. “People follow what they feel is genuine and real. That’s what connects. All Gold has always been a part of my life, so receiving that call felt like a full-circle moment because it was something true to me.”
As part of the campaign, Sweet Guluva recently joined fellow ambassadors like Somizi Mhlongo on a school tour, starting in Thembisa and continuing to Mgazi Secondary School in KwaZulu-Natal. Their goal is to ignite belief in young learners, encouraging them to dream boldly and never give up.
“I want them to know it’s possible. Whatever you desire or dream of, God will provide. Just keep going and pursuing your dreams,” he said.
He believes that initiatives like All Gold’s outreach give young people a renewed sense of purpose.
“By going from school to school we’re showing learners their dreams are valid and achievable. It’s about planting the belief that they have the power to shape their own future, and giving up should never be an option.”
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