In this digital age, events are not just about rituals and customs. They go further than just the venue and guests, and the event’s worthiness of social sharing is really taken into account.
An Instagrammable affair will ensure guests walk with lasting memories, capped off by the fact that it widens the reach and engagement of your brand.
Be it a corporate event, wedding, product launching, or a birthday party, Instagrammable wonders make an event visually appealing to guests, who would love to share it.
Here are five simple ways to make your event more Instagrammable:
1. Create Stunning Photo Opportunities
Guests will be nudged into snapping and sharing a myriad of memories with captivating photo backdrops. Why not put in a custom photo booth, flower wall, neon sign, and trendy installations? There are so many options to convey the tone of your event. Styling props with a creative touch and signage with event-specific hashtags only add to the wow factor and give further assurance that your event is trending online.Suggestion: Ensure that photo locations are well-lit and clearly identifiable. Offer a range of backdrops for the different guest choices and aesthetics.
2. Incorporate Unique Design Elements
Thoughtful designing details can transform the impact of your event. You can accent the design theme with bold table settings and centrepieces and bespoke décor in harmony with your theme. And though they could give an on-trend feel, they’ve got very Instagram-worthy elements, such as pastels, metallics, or even minimalism. Even little details like personalized place cards and welcome kits can make a great difference.Suggestion: Use your design element toward brand identity or event theme. Cohesive colour palettes and elements bring the event more opportunities for visual storytelling.
3. Offer Instagram-Worthy Food and Drinks
When it comes to glamorous events, presentation matters just as much as taste. Be sure to provide edible photo opportunities in the form of stunning food and beverages. Think about interactive food stations, signature cocktails with edible flowers, and themed dessert tables. Additionally, presenting food in interesting ways- garnishing with edible gold or whimsical touches-will definitely grab the attention of the guests and ensure that the event’s share-ability increases. Suggestion: Have branded napkins or drink stirrers that carry your event hashtag so guests are encouraged to tag their posts.
4. Curate a Shareable Experience
More than mere aesthetics will lend even more memory to the event. Consider immersive installations that give guests a participatory and creative experience, such as digital art installations, live performances, or stations for DIY crafts. Personalization, such as custom giveaways or on-site monogramming, gives an air of exclusivity to the event and increases social sharing. Suggestion: Involve guests by showcasing QR codes linking to your social channels and hashtags all over the venue.
5. Leverage Event-Specific Hashtags and Social Walls
All the guests who use the unique event hashtag to share their individual experiences also allow you to keep track of their content for reposting. It’s essential to get the hashtag out through pre-event marketing and display it at the venue. A live social media wall can also be set up to showcase live postings, encouraging hype and interaction.Suggestion: A short, memorable, and relevant hashtag will help with branding the event. Don’t forget to like and share attendees’ posts to stimulate community interaction!
