Government investigates Cyan Boujee’s Russian promo
Influencers Cyan Boujee and Seemah have landed in trouble after promoting what was advertised as an opportunity for young South African women to study and work in Russia.
The Justice, Crime Prevention and Security Cluster confirmed that the duo, along with other social media personalities, are under investigation for their involvement in the promotion.
Cyan Boujee sparked outrage when a video of her encouraging women to apply for the Alabuga Start Programme went viral.
In the clip, she claimed the initiative would give young women a chance to “enhance their skills and better themselves.”
But many South Africans were quick to raise red flags, warning that the so-called opportunity bore the hallmarks of a trafficking scheme.
Following the backlash, authorities stepped in.
In a statement posted on X on Sunday, 24 August 2025, the Justice, Crime Prevention and Security Cluster confirmed: “The video clip circulated by a social media influencer, which purports to promote a 2-year-long ‘START PROGRAM’ targeting young women in acquiring professional skills and commencing their careers, is currently under investigation. Notably, the author of the post has since removed the promotional video from her social media platforms.”
The cluster also urged South Africans to remain vigilant when considering overseas job or study offers.
“[VERIFY] Do not rely solely on social media promotions. Always cross-check and get a second opinion from a trusted source. Verify jobs through official channels: contact the Department of International Relations and Cooperation (DIRCO), or contact South African embassies in the country where those opportunities are based,” the statement advised.
