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JAC Motors cuts all ties with Ngizwe Mchunu after homophobic comments spark outrage

JAC Motors distances herself from Ngizwe
JAC Motors South Africa has officially distanced itself from former brand ambassador and media personality Ngizwe Mchunu following his controversial remarks about the LGBTQIA+ community that have triggered widespread backlash.
In a statement posted on its social media platforms, the automotive company made it clear that Mchunu no longer represents the brand in any capacity.
“We wish to clarify that the ambassadorship agreement with Mr Ngizwe Mchunu ended in 2023. Following this, Mr Mchunu purchased his vehicle independently,” the company stated.
JAC Motors went on to condemn Mchunu’s statements, saying they were contrary to the company’s principles.
“JAC Motors South Africa and JAC Halfway categorically denounce and distance ourselves from any and all derogatory or discriminatory statements made by Mr Mchunu. These views do not reflect our brand values. We remain committed to fostering an environment of respect, inclusivity and equality for all.”
The statement came after Mchunu shared a viral video online where he made homophobic remarks, blaming gay men for “social problems” in South Africa.
He also mentioned media personality Somizi Mhlongo by name, saying he should “leave the country with his nation.”
Mchunu’s comments, in which he openly vowed to “discriminate” against members of the LGBTQIA+ community, have drawn sharp criticism from activists and citizens, with several calling for brands to cut ties with him.
At least four formal complaints have since been filed with JAC Motors, urging the company to completely sever any association with the former ambassador.
Human rights activist Mxolisi Makhubu said in a statement, “It is deeply alarming that an individual who openly promotes hate speech, division and intolerance continues to represent a reputable brand such as JAC Motors.”
Tensions escalated over the weekend when Mchunu was reportedly removed from the Kwa Mai-Mai market in Johannesburg after chaos erupted at the venue.
Police were called to intervene and restore calm.
Meanwhile, the South African Human Rights Commission (SAHRC) has confirmed that it is investigating several complaints related to Mchunu’s comments.
The commission is now determining whether his remarks amount to hate speech or unlawful discrimination under South African law.
