Ma-E on staying relevant in hip hop: “Stay authentic and adapt”

Rapper Ma-E

More than 15 years after making his mark with Teargas, South African rapper Ma-E is still holding it down in the game.

In a recent chat with TshisaLIVE, the ghandaghanda hitmaker reflected on his journey, the secret to longevity, and his passion for music that continues to drive him after nearly two decades in the industry.

“I’m a big fan of music,” Ma-E said. “I am inspired every time I hear how far South African music has come and how new artists are taking it across borders.”

Asked how he’s managed to stay relevant through changing sounds and trends, the rapper shared his simple but powerful formula.

“Stay authentic and adapt. Find a balance between the two,” he explained.

Though his solo sound has evolved, Ma-E said the influence of Teargas, the award-winning group that launched his career, still runs deep in his work.

“The foundation of my sound will always be Teargas, but you’ve got to move with the times and find your own niche.”

On whether the industry gives veteran artists enough recognition, Ma-E didn’t sugarcoat his response.

“This industry is cut-throat. It’s always ‘out with the old, in with the new’. Don’t expect the game to look after you,” he said.

Still, Ma-E continues to bring his unique skhanda energy to the culture.

“I’m always bringing that authentic skhanda rap vibe,” he said confidently.

The rapper is set to headline SBlack’s PMB-Ville Vol. 2 Pre-Release Party at Intulo Lifestyle, where he’ll be showing love to Pietermaritzburg artists and the grassroots movement keeping the culture alive.

“Bhar hit me up about the event and its goal to uplift local artists, I wanted to contribute,” he said.

“Let’s see what happens when we meet. It’s the first time.”

As for what fans can expect from his performance, Ma-E promised to deliver what he’s best known for. “A real ghandaghanda on stage. Uyazi uMa-E useVibin!”

The veteran rapper also highlighted the importance of events like these in shaping the next generation.

“South Africa has so much talent that just needs a platform. Events like this help develop and nurture that.”