Pamela Mtanga relaunched her brand, Honeycomb Hair.
She’s elated about the growth and success of her brand as she compares it to a mom at the prize-giving award of her child.
“I feel like a proud mom at prize-giving and her child is collecting all the awards,” she said.
“In a short period of time, I realised the immense impact that influencers have on brand marketing. If we are able to do that for brands, why can’t we do it for our own products?”
Speaking about building the business, she said:
“I had to take a step back and build a sustainable system for the business to operate on to meet the growing demand. This includes hiring a workforce and migrating to a website to better manage the business.”
“When I started Honey Comb Hair I had promised myself that I would apply the same creative strategies I apply for my brand collaborations to my business and allow my personality to show through the business. And that is exactly what I did with the shoot. I am so excited to see it come to life and how it is so refreshing to see it on the website.”
