Skeem Saam has been moved to the 7.30 pm slot starting from March 4.
The TV drama created by Winnie Serite has been broadcast at 6.30 pm since it started in 2011.
The SABC1 confirmed the new time which is a strategy to amplify its prime-time local drama offering from 7.30 pm to 9.30 pm.
Skeem Saam will join other crowd pullers including Generations – The Legacy, Uzalo, and SABC2’s Muvhango in the 7.30 pm to 9.30 pm prime-time slot.
Ofentse Thinane, SABC1 channel head, said: “For SABC1, we see this as an opportunity to make the channel edgier and braver, and to adapt to the audience’s needs.”
“The world of television is an exciting platform where we should not be afraid to adapt while upholding our responsibility to shape the youth and societal roles.”