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Clicks to award scholarships to black female students while EFF ends protests

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Following the Clicks “racist ad” saga, Clicks in a meeting with the EFF reached an agreement that will aid the company to right their wrong.


Clicks agreed to award five scholarships to black female students to pursue pharmaceutical qualifications in 2021.

The agreement reached is also a form of apology to the people of black heritage.

Health and beauty retailer Clicks met with the EFF on Thursday following a protests launched by the party at Clicks stores.

The party released a joint statement with the retailer indicating that the Clicks was remorseful.

Clicks expresses its remorse to all South Africans, black women in particular, for the racist TRESemmé advert it published on its websites,” the EFF said in the statement.

“The EFF made it clear that the days of apologies and sorry are over — and that there must be consequences for racism.”

The EFF disclosed that Clicks agreed to:

  • Withdraw all TRESemmé products from all its stores and replace them with locally produced products;
  • Donate a minimum of 50,000 sanitary towels, 50,000 sanitisers and masks to rural and informal settlements identified by the EFF;
  • Award scholarships to five students to pursue pharmaceutical studies in the next academic year — all five students must be black, rural, African females, and orphaned by HIV/Aids; and
  • the EFF would in turn work with law-enforcement agencies to ensure that provocateurs involved in the vandalism of Clicks stores were brought to book.

“In light of the above, the EFF and Clicks have put the matter in question to rest,” said the party.

“The EFF calls off protest action at all Clicks stores with immediate effect. Clicks can now resume normal operations.”

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