The ongoing Jordan x UNION partnership sees an organic flow into streetwear. In a continued effort of Jordan, which acknowledges the feeling and emotion, it keeps defining a holistic view of the late '80s and '90s through advertising, music, street style, and some competitive moments.
Starting with the Air Jordan 4, Gibbs takes us through a collection that pinpoints creation and material.
“
The vision here was to mix suede and mesh, so we worked really hard to find the right materials,” Gibbs says.
“
For the suede, we took hints from other products with really thick but plush suede … For the mesh, we wanted an old-school mesh like the OG sneakers of the ’80s.”
Gibbs added that:
"The result is an avant-garde adaptation of MJ’s fourth signature silhouette that breaks new ground in more ways than one."
The Union x Air Jordan "Off Noir" release date: On Wednesday, 30 September 2020
Release venue: On Nike SNKRS ZA (12:00 midday)
Retail price: About R4,299.95
The Union LA twisted will also be released alongside the Air Jordan 4:
- Jordan Delta Mid "Off Noir" at a retail price of about R2,499.95 to be released on Nike SNKRS ZA (12:00 midday).
- Zoom '92 "Guava Ice" at a retail price of about R2,699.95 to be released on Nike SNKRS ZA (12:00 midday).
