SAMA partners with Tik Tok


South African Music Awards (SAMA) has partnered with the social media platform called, Tik Tok.

The organisers of the awards claimed to have opened an account with the handle @thesamas_, so fans can get updates and other juicy content about the awards.

TikTok Africa Music Operations Manager Yuvir Pillay said: “Our platform has become a channel for music discovery and a launchpad for various artists in South Africa as well as the globe. So, we are honoured to be parts of a prestigious event, such as the SAMA, that celebrates the art of music, the artists and the producers. We are happy to be able to bring this celebration to our TikTok community.”

Nhlanhla Sibisi the CEO of RiSA said: “The partnership is frankly overdue as music holds both these brands together. For TikTok music is the backbone of the platform and content creation, and the SAMA honour music excellence, it was a no-brainer that we work together. We encourage fans and friends of the SAMA and supporters of South African music to head over to TikTok and engage with us. We have big plans for this partnership and more announcements will be made in the near future.”

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