Why tomato juice is a popular in-flight beverage



When we travel by air and consider taking the in-flight menu, there is one beverage that’s popular amongst all the airlines.

If you are wondering that it might be water, then you are wrong. It’s a basic necessity that people need while on board.

We are talking about none other than the “Tomato Juice”. It is the most popular beverage served on board several airlines.

But have you ever wondered why? There are a few theories that attempt to explain the popularity of tomato juice at altitude, and in this article, we will explore all those theories.

1. Changing air pressure

One theory is that changes in air pressure during a flight can alter our sense of taste. Tomato juice has a strong flavour that can still be tasted at high altitudes, making it a satisfying beverage choice for passengers. Additionally, tomato juice is a good source of hydration, which is especially important during air travel, as the cabin environment can be dehydrating.

2. The marketing strategy

Another theory is that airlines have played a role in promoting tomato juice as an inflight beverage. For decades, airlines have been offering tomato juice as a menu item, and many passengers have become accustomed to ordering it. In fact, some airlines have reported that tomato juice is the most frequently requested drink on their flights.

3. The hydrating properties

Tomato juice also has some health benefits that make it a smart choice for air travel. It contains electrolytes like potassium and sodium, which can help combat dehydration, as well as antioxidants like lycopene, which have been linked to reduced inflammation and improved heart health.


Despite its popularity, not everyone loves tomato juice. In fact, some people find the drink unappetizing or even revolting. Researchers have suggested that genetics may play a role in whether someone enjoys or dislikes tomato juice, as some people may be more sensitive to the flavour compounds in tomatoes. So, next time you’re flying, consider ordering a glass of tomato juice – you might just join the legions of passengers who swear by it.

Recommended for you