Many celebrities have hopped on the trend which has taken the internet by storm.
Backstory of ‘very demure, very mindful’ trend
As mentioned above, the phrase “very demure, very mindful” was first used by the TikTok influencer Jools Lebron who used it in her video that has garnered over a million views.
In the video she said “See how I do my makeup for work? Very demure, very mindful. I don’t do too much. I’m very mindful while I’m at work. See how I look? Very presentable. A lot of you girls go to the interview, looking like Marge Simpson and go to the job looking like Patty and Selma, not demure,”.
She later posted a second video where she discussed being “demure,” “cutesy,” and “mindful,”.
What does demure mean?
Speaking to CBS Mornings – a US publication, Lebron said “Your demure is what it means to you. It’s being mindful and considerate of the people around you, but also of yourself and how you present to the world,”.
“I was like, let’s go very natural. Let’s not do too much. So then I was like, I don’t show up to the first day with a green cut crease. I don’t show up looking like a clown, but I was really referencing how I had shown up at another job,” she further explained.
“We’re all like in this; we’re unified, like nothing has to be so serious. Nothing has to be so aggressive. Like everything could just be very cute. Where, you know, we don’t do too much. We only do a little bit. I’m not crazy with it. I’m very demure,” she added.
