Celebrities

From R595 to R60: Boity blamed for the fall of her perfume business

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Boity Thulo trends as her perfume business is gradually hitting rock bottom.


In 2020, the South African rapper and businesswoman announced the launching of her perfume brand, “Pink Sapphire”.

The brand partnered with a few other brands, but late nothing much was heard of the perfume.

Meanwhile, this was not the first time Boity launched a perfume brand, as she had a body spray brand in 2018, which later went off the radar.

The fall in the price of Pink Sapphire perfume has reached the internet and sparked conversations among social media users.

This Boity perfume moved from R595 to R60. I wish she could have promoted it more like how Bonang promotes BNG and engages with her clients on the timeline,” Twitter user wrote.

“It’s funny I was just telling someone what you saying.. I think she thought because it’s boity it will fly of the shelves,” another said.

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