“I needed someone I could trust”: Nasty C on making his brother his manager

Nasty C reveals why he puts his brother in charge of his career operations

Nasty C has opened up about appointing his older brother as his manager.

The Durban-born rapper, born Nsikayesizwe David Junior Ngcobo, spoke candidly about the importance of having the right person handle the business side of his brand.

As his career expanded and the stakes grew higher, he realised that talent alone was not enough; the people around him had to genuinely protect his interests.

“I needed someone I could trust next to me,” he explained, stressing how deeply personal the relationship between an artist and manager can be.

For Nasty C, management goes far beyond booking shows or negotiating deals, it requires complete honesty about creative ambitions and financial matters.

“You know where your mind is at when you are working on the album. Who you really wanna work with. What things you want to do and not do for money,” he said, highlighting the delicate balance between passion and profit.

He did not shy away from acknowledging the commercial realities of the music business either.

“Because that’s essentially what we are doing here. A bunch of stuff is for money. And also transparency with the money.”

The decision to work with family was shaped by past disappointments.

According to the rapper, earlier professional relationships left him feeling exploited rather than supported.

“They didn’t have my best interest at heart. They were working on their own thing. I was just a vehicle for them,” he admitted.

Having navigated major-label systems and global stages, including projects like Zulu Man with Some Power, Nasty C now appears focused on building a structure that prioritises longevity and control.

By placing his career in the hands of someone who knows him beyond the spotlight, he believes he has created a foundation that aligns business strategy with personal vision.