Black Coffee has taken to his social media to voice out on the Clicks stores saga.
This is coming after an advert from Clicks went viral which labelled African women’s hair as dry and damaged and white women’s hair as fine and flat went viral.
This has caused a lot of outrage among Twitter users as some felt it was really a wrong advert and its portraying the act of racism.
Well, the retailer immediately removed the advert from the internet and also apologized but the EFF held protests at Clicks stores across the country on Monday.
Reacting to this, DJ Black Coffee has called for forgiveness and reconciliation.
He stated weighed in on the state of post-apartheid SA, asking how a generation that never apologised could be forgiven.
“How do we forgive a generation than never apologised,” he asked, sparking a flurry of messages from fans.
How do we forgive a generation than never apologized.😏
— Black Coffee (@RealBlackCoffee) September 7, 2020
He further said: “History shows us it is possible to ask for forgiveness and work on a way forward.”
History shows us it is possible to ask for forgiveness and work on a way forward.https://t.co/azwMWxF27X
— Black Coffee (@RealBlackCoffee) September 7, 2020
