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South Africans in support of product removal by TRESemmé

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EFF members danced and sang protest songs outside the Clicks store in the Mall of Africa.

TRESemmé is now trending on Twitter following the Clicks’ announcement of removal of TRESemmé products from its shelves on Tuesday.


This is as a result of the controversial advert published on Clicks website by the Unilever brand which has caused a huge outrage and protests so far.

It portrayed black, natural hair as “dry and damaged” and blonde, straight hair as “fine and normal.”

Clicks have decided to replace the brand (TRESemmé) with local hair care products.

While some of the mass accepted the decision, especially the inclusion of local hair care products, others said the removal of the brand from Clicks shelves would be a step for a total ban of the brand.

However, TRESemmé has tendered an apology as regards the controversial and discriminatory advert. The company said an investigation will be done on the approval of the advert.

We are very sorry the images used in a TRESemmé SA marketing campaign on the Clicks website promoted racist stereotypes about hair. The campaign set out to celebrate the beauty of all hair types and range of solutions that TRESemmé offers, but we got it wrong.”

Catch a glimpse of the reactions following the removal of TRESemmé products:

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